As a journalist I receive a lot of press releases, most of which are of little interest to me or the publications for which I write.
One came in yesterday, announcing that it was National Bunion Day. Now, why would a PR person send a press release on the actual day? If it’s to be taken up by the media it needs to be on our desks a little bit more in advance. And what is it about these random National Days? I’m all for days or weeks in which camapigners try to raise awareness of serious issues – Alzheimers, cancer, MND.
Looking at April’s national days I see there’s been one for deep dish pizza, caramel popcorn day, walk around things day, national teflon day and buried in the midst of this was SAAM Day of action (SAAM being sexual assault awareness month) which is worth knowing about.
Anyway, National Bunion Day was on the 26th June. You can mark it in your diaries now though I don’t know if there will be another one next year. The press release was to advertise a shoe company (solebliss) which makes comfy, stylish shoes for women with bunions. I’m not sure where men with bunions can find comfy shoes, but it seems out of the 14 million people in the UK with bunions, 10 million of those are women. Still leaves quite a few men in agony.
- The greatest risk factor for developing bunions is genetic. If a member of your family has bunions, then you are more likely to suffer too.
- Shoes don’t cause bunions, but tight fitting pointy shoes can make them worse.
- Over a third of women over 30 suffer with bunions.
- Gel pads worn over the boney prominence and available from pharmacists can help cushion the bunion and reduce the pain.
- Once a bunion is formed, it can only be corrected by surgery.
- You can also buy splints from the pharmacist to keep the big toe in the correct position overnight.
- There are several different surgical treatments available. It is not just one simple operation.
- Bunion surgery is a bigger deal than people expect. Depending on the operation, you can expect to be unable to drive for up to 6 weeks and it can take 12 weeks or more for a full recovery.
- Up to 1 in 4 bunions can recur after surgery. The greater the angle of the bunion at the time of surgery, the greater the risk.
Now you know. And just take a look at this lovely line up of women who have bunions.
Quoting straight from the press release: “With a huge range of A-List celebrities including Meghan Markle, Victoria Beckham, Naomi Campbell, Jennifer Lopez and Amal Clooney having bunions, it can be difficult to understand why the condition is still hugely embarrassing and has so much a stigma for many women across the world.”
I wonder if they are going to have them surgically removed – or just seek out comfy shoes.
Do you feel stigmatised by your bunion?